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ERIC Number: EJ606377
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0021-9436
Persuasion, Probity, and Paltering: The Prudential Crisis.
Stevens, Betsy
Journal of Business Communication, v36 n4 p319-34 Oct 1999
Examines Prudential's actions regarding misleading sales practices, its response to the ethical crisis, and the ways in which the organization communicated its response to stakeholders. Concludes that Prudential is making amends to its customers who were harmed by egregious sales practices, but considers how it may take the organization a long time to recover customer goodwill. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A