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ERIC Number: EJ606280
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1080-5699
A Strategic Consultancy Model for Establishing a Center for Business Communication.
Kuiper, Shirley; Thomas, Martha W.
Business Communication Quarterly, v63 n2 p52-67 Jun 2000
Presents a strategic consultancy model for establishing a business communication center. Discusses its application in two stages at the University of South Carolina in proposing and establishing such a center. Discusses identifying principles; identifying stakeholders; defining goals; analyzing strengths, weaknesses, opportunities, and threats; establishing consultancy relationships; and evaluating results. (SR)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A