ERIC Number: EJ606280
Record Type: CIJE
Publication Date: 2000
Reference Count: 0
A Strategic Consultancy Model for Establishing a Center for Business Communication.
Kuiper, Shirley; Thomas, Martha W.
Business Communication Quarterly, v63 n2 p52-67 Jun 2000
Presents a strategic consultancy model for establishing a business communication center. Discusses its application in two stages at the University of South Carolina in proposing and establishing such a center. Discusses identifying principles; identifying stakeholders; defining goals; analyzing strengths, weaknesses, opportunities, and threats; establishing consultancy relationships; and evaluating results. (SR)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A