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ERIC Number: EJ606190
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0734-6670
To the Personalized Go the Prospects.
Williams, Brian Gary
Journal of College Admission, n166 p23-21 Win 2000
Argues that use of technology to market institutions and counsel students adds new dimensions to college recruitment practices. Predicts that emerging web technologies and their associated marketing theory will challenge the status quo and will add yet another dimension to the responsibilities of the admission professional. (Author/JDM)
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A