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ERIC Number: EJ606188
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0734-6670
Higher Education Marketing: A Challenge.
Canterbury, Richard
Journal of College Admission, n165 p22-30 Fall 1999
States that similarities between education and other services may not be sufficient to conclude that services marketing methods can be easily transferred to all markets in higher education. Article identifies and discusses why higher education marketing is a particular challenge. Suggests that understanding these challenges can help in making adjustments in the current marketing methods. (Author/JDM)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A