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ERIC Number: EJ606069
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0883-2323
A Comprehensive Pedagogy for Dialectic Team-based Marketing Management Case Analysis.
Harrison-Walker, L. Jean
Journal of Education for Business, v75 n4 p241-45 Mar-Apr 2000
Describes a method for using case studies in which student groups alternately present and discuss cases. Discusses balance in team selection, the benefits of exposure to varied perspectives, and the adaptability of the technique as well as the potential for both group and individual assessment. (SK)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A