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ERIC Number: EJ604700
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
Conflicting Attitudes toward an Integrated Curriculum.
Pasadeos, Yorgo
Journalism and Mass Communication Educator, v55 n1 p73-78 Spr 2000
Argues that many of the agents of transmission of persuasive communication to the classroom (i.e., public relations and advertising educators) are not as well prepared for the task as might be thought. Considers how curricular integration in advertising and public relations makes good economic sense, but to also make good educational sense it needs well-prepared instructors. (SC)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A