ERIC Number: EJ604699
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Advertising and Public Relations Education: A Five-Year Review.
Johnson, Keith F.; Ross, Billy I.
Journalism and Mass Communication Educator, v55 n1 p66-72 Spr 2000
Investigates data reported in "Where Shall I Go to Study Advertising?" over the last five years and measures growth and decline of degrees granted, level of those degrees, and changes in enrollment and faculty. Finds that the number of advertising programs dropped 6.1% while public relations grew by only 5.1%, and joint programs increased 47.2%. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A