ERIC Number: EJ603849
Record Type: CIJE
Publication Date: 2000
Assessment as a Strategic Weapon.
Alfred, Richard L.
Community College Journal, v70 n4 p12-18 Feb-Mar 2000
Sets forth eight rules for using assessment to allow community colleges to create a distinctive image: create a "brand identity," differentiate the institution from competitors, big picture goals, total institution performance, priority assigned to stakeholders, measuring intangible benefits, continuous customer touch, and urgency for action. Suggests three steps for building an assessment model that focuses on the big picture. (VWC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A