ERIC Number: EJ603663
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Benchmarking: A Tool for Web Site Evaluation and Improvement.
Misic, Mark M.; Johnson, Kelsey L.
Internet Research, v9 n5 p383-92 1999
This paper presents a case study on how benchmarking was used to determine how one organization's Web site compared to Web sites of related schools and professional organizations. Highlights include application of metrics, the Web site evaluation form, functional/navigational issues, content and style, and top site generalizations. (Author/LRW)
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A