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ERIC Number: EJ603603
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Expected Service Quality as Perceived by Potential Customers of an Educational Institution.
Shah, Abhay; Zeis, Charles; Regassa, Hailu; Ahmadian, Ahmad
Journal of Marketing for Higher Education, v9 n3 p49-72 1999
Examined determinants of "service quality" as perceived by 139 potential students of a western university. Respondents identified dimensions of the university's quality such as assurance and reliability, empathy, and responsiveness. There was no statistical difference in the expected quality rating between potential students who decided to attend the university and those who did not. (DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A