ERIC Number: EJ603601
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Portrayal of Older Students by Colleges and Universities.
Peterson, Robin T.; Bryant, Frank K.
Journal of Marketing for Higher Education, v9 n3 p25-38 1999
Content analysis was applied to 500 promotional student brochures to ascertain if colleges and universities portray older persons less frequently and less positively than they do younger individuals. Findings indicated a tendency to depict older persons infrequently and negatively. (DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A