ERIC Number: EJ603600
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Higher Education Marketing: A Challenge.
Canterbury, Richard M.
Journal of Marketing for Higher Education, v9 n3 p15-24 1999
Discusses similarities and differences in the marketing of higher education and other services, especially in regard to marketing to high school students. Considers the importance of the college choice decision, the adolescent's competence to choose wisely in light of promotional efforts, family influences, and the question of what higher education's product is. (DB)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A