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ERIC Number: EJ603599
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-0884-1241
Differences in College Choice Criteria between Deciding Students and Their Parents.
Broekemier, Greg M.; Seshadri, Srivatsa
Journal of Marketing for Higher Education, v9 n3 p1-13 1999
Compared the importance ratings of various college choice criteria by 395 college-bound high school seniors and their parents. Identified significant student/parent and student gender differences. Safety and academic issues were more important to females than males. Students identified social life, friends attending, and athletic programs as more important than did parents. (DB)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A