ERIC Number: EJ603576
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Teaching E-Commerce by Shopping Only Online.
Mangan, Catherine S.
Chronicle of Higher Education, v46 n27 pA43-A44 Mar 10, 2000
Describes the experiences of Bruce D. Weinberg, an assistant professor of marketing at Boston University (Massachusetts), who is doing all his shopping via the Internet to demonstrate to students what works and what fails when selling in cyberspace. (DB)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A