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ERIC Number: EJ603560
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0884-1241
Impact of Universities' Promotional Materials on College Choice.
Armstrong, Jami J.; Lumsden, D. Barry
Journal of Marketing for Higher Education, v9 n2 p83-91 1999
Evaluated the impact of printed promotional materials on the recruitment of college freshmen using focus groups of students attending a large, southern metropolitan university. Students provided detailed suggestions on ways to improve the method of distribution, graphic design, and content of the materials. (Author/DB)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A