ERIC Number: EJ603558
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Organizing for Effective Marketing Communications in Higher Education: Restructuring for Your Competitive Edge in Marketing.
Sands, Gene C.; Smith, Rick J.
Journal of Marketing for Higher Education, v9 n2 p41-58 1999
Suggestions for restructuring marketing efforts within colleges and universities stress the institution's primary profit center: student recruitment and retention. Techniques such as continuous quality improvement and implementation of a task force concept are recommended as a way of synergistically employing all the institution's assets and resources from development, alumni relations, communications, and admissions. (Author/DB)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A