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ERIC Number: EJ603557
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0884-1241
Concepts in Conflict: Students and Customers--An Australian Perspective.
Brennan, Linda; Bennington, Lynne
Journal of Marketing for Higher Education, v9 n2 p19-40 1999
Argues that students are not customers in the sense currently recognized by business and offers an alternative view of the customer base of an institution. This alternative view is seen to more effectively account for the variety of interests that must be served by the higher education industry in Australia. (DB)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia