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ERIC Number: EJ603485
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0008-4506
Ecouter/visionner des messages publicitaires: demarche et propositions pedagogiques (To Listen/Look at Advertising Messages: Process and Pedagogical Propositions).
Lentz, Francois; Campbell, Robert; Carstens, Annik; Peloquin, Henri; Roy, Helene
Canadian Modern Language Review, v56 n3 p521-34 Mar 2000
Illustrates the pedagogical potential of advertising messages in the French immersion classroom. Students learn to develop a critical analysis of the advertising messages they see and hear. (Author/VWL)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: French
Sponsor: N/A
Authoring Institution: N/A