ERIC Number: EJ601079
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Fund-Raising as a Persuasive Act.
Jeffrey, Robert C.
JACA: Journal of the Association for Communication Administration, v28 n3 p166-71 Sep 1999
Describes two successful fund-raising campaigns conducted by the new Dean of the College of Communication at the University of Texas, Austin. Describes strategies used as a novice fund-raiser with no help from a development officer. Suggests that the Aristotelian principles will serve anyone well if he or she is willing to give it the time and effort required. (SC)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A