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ERIC Number: EJ600763
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0262-1711
Business Innovation through Customer-Value Creation: Case Study of a Virtual Education Business in Japan.
Kodama, Mitsuru
Journal of Management Development, v19 n1 p49-70 2000
The case of a virtual education business that expanded through creation of customer value in strategic partnerships yields two key points for the future of multimedia businesses. Ability to incorporate new business styles and innovative leadership that harmonizes the philosophies of various partner companies were factors in success. (SK)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Japan