ERIC Number: EJ600750
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
Getting Ready for the Market Economy.
Rudich, Kenneth S.
Journal of Continuing Higher Education, v48 n1 p12-19 Win 2000
A market intelligence database is a vital tool for continuing education providers and brokers. Its components are as follows: layout of potential markets; analysis of population, demand, environment, and competitors (market opportunities analysis); market performance measures; and college consumer trends. (SK)
Publication Type: Journal Articles
Education Level: N/A
Authoring Institution: N/A