ERIC Number: EJ599733
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Marketing Library Instruction Services: Changes and Trends.
Nims, Julia K.
RSR: Reference Services Review, v27 n3 p249-53 1999
Examines the role of marketing, promotional activities, and public relations in library instructional services and discusses some reactions to using these techniques to improve instruction programs. Considers information technology, the explosion of available information, and changes in users, and emphasizes the need to respond to user needs. (Author/LRW)
Publication Type: Historical Materials; Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A