ERIC Number: EJ599689
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web.
Hoffman, Donna L.; Novak, Thomas P.; Peralta, Marcos A.
Information Society, v15 n2 p12939 Apr-Jun 1999
Suggests that the primary barrier to successful commercial development of the Web is lack of consumer trust in the medium. Examines how customer concerns are affecting growth and development of consumeroriented commercial activity on the Web and investigates the implications of these concerns for potential industry response. Suggests that radical new business strategies are required for longterm success. (AEF)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A