ERIC Number: EJ598948
Record Type: Journal
Publication Date: 1997
Reference Count: N/A
The Problem of Hegemony: Rereading Gramsci for Organizational Communication Studies.
Mumby, Dennis K.
Western Journal of Communication, v61 n4 p343-75 Fall 1997
Rereads the concept of hegemony "against the grain" of interpretations currently dominant in communication studies, generally, and in critical organizational communication studies specifically. Argues that the received reading of hegemony as domination through consent has lead to a bifurcation of critical studies into two models of power--a dominant model and a resistance model. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A