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ERIC Number: EJ598809
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0738-3991
Varying the Message Source in Computer-Tailored Nutrition Education.
Campbell, Marci Kramish; Bernhardt, Jay M.; Waldmiller, Michael; Jackson, Bethany; Potenziani, Dave; Weathers, Benita; Demissie, Seleshi
Patient Education and Counseling, v36 n2 p157-69 Feb 1999
Examines the effect of message source on message recall and perceived credibility in a study comparing two different computer-tailored bulletins promoting fruit and vegetable consumption among rural African American church members. An expert oriented (EXP) bulletin was compared with a spiritual oriented (SPIR) bulletin. The majority of both groups recalled receiving the bulletin, however message trust was higher in the SPIR group. (Author/GCP)
Publication Type: Information Analyses; Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A