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ERIC Number: EJ597499
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0898-5952
Implementing an ROI Measurement Process at Dell Computer.
Tesoro, Ferdinand
Performance Improvement Quarterly, v11 n4 p103-114 1998
This return-on-investment (ROI) evaluation study determined the business impact of the sales negotiation training course to Dell Computer Corporation. A five-step ROI measurement process was used: Plan-Develop-Analyze-Communicate-Leverage. The corporate sales information database was used to compare pre- and post-training metrics for both training and control groups. A cost benefit analysis was also conducted to determine ROI of the training. (AEF)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A