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ERIC Number: EJ596855
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
Getting Past the Impasse: Framing as a Tool for Public Relations.
Knight, Myra Gregory
Public Relations Review, v25 n3 p381-98 Fall 1999
Considers a two-dimensional model of public relations that combines the two-way symmetrical and asymmetrical models. Proposes frame analysis as a strategy important for both public and organizational influence. Employs framing to show how sex education can be promoted more effectively within public schools. Notes that the concept can be employed in a wide variety of issues in many different settings. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A