ERIC Number: EJ596853
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Mapping the Strategic Thinking of Public Relations Managers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis.
Bronn, Peggy Simcic; Olson, Erik L.
Public Relations Review, v25 n3 p351-68 Fall 1999
Illustrates the operationalization of the conjoint analysis multivariate technique for the study of the public relations function within strategic decision making in a crisis situation. Finds that what the theory describes as the strategic way of handling a crisis is also the way each of the managers who were evaluated would prefer to conduct their own business. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A