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ERIC Number: EJ596852
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0363-8111
No, Virginia, It's Not True What They Say About Publicity's "Implied Third-Party Endorsement" Effect.
Hallahan, Kirk
Public Relations Review, v25 n3 p331-50 Fall 1999
Re-examines "implied third-party endorsement" as an explanation of publicity's effectiveness. Argues that any effect involves inferences by audience members who use biased processing that favors news and disfavors advertising. Suggests that the presentation of information as news is not necessarily perceived by audiences as an endorsement of a topic by news workers. (SC)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A