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ERIC Number: EJ596810
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0893-3189
Applying Socio-Semiotics to Organizational Communication: A New Approach.
Cooren, Francois
Management Communication Quarterly, v13 n2 p294-304 Nov 1999
Argues that a socio-semiotic approach to organizational communication opens up a middle course leading to a reconciliation of the functionalist and interpretive movements. Outlines and illustrates three premises to show how they enable scholars to reconceptualize the opposition between functionalism and interpretivism. Concludes that organizations can be considered both symbolic processes and social facts. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A