ERIC Number: EJ596800
Record Type: Journal
Publication Date: 2000
Reference Count: N/A
The Influence of Negative Advertising Frames on Political Cynicism and Politician Accountability.
Schenck-Hamlin, William J.; Procter, David E.; Rumsey, Deborah J.
Human Communication Research, v26 n1 p53-74 Jan 2000
Examines the influence of negative political advertising frames on the thoughts and feelings undergraduate students generate in response to campaign advertising. Finds that participants were more likely to generate cynical comments and hold politicians accountable for the country's ills when reading candidate theme advertisements than ad hoc issue advertisements. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A