Peer reviewed
ERIC Number: EJ596431
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0360-0025
EISSN: N/A
Adolescence, Advertising, and the Ideology of Menstruation.
Merskin, Debra
Sex Roles: A Journal of Research, v40 n11/12 p941-57 Jun 1999
Conducted a content analysis of 10 years of feminine hygiene advertisements in "Seventeen" and "Teen" magazines. Finds that advertising copy in these magazines works to dispel myths about menstruation but that few black models are shown. Discusses advertising as an element of socialization for adolescent girls. (SLD)
Descriptors: Adolescents, Advertising, Blacks, Content Analysis, Females, Ideology, Menstruation, Periodicals, Socialization
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A