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ERIC Number: EJ595331
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Got Personality?
DePasquale, Sue
Currents, v25 n10 p44-49 Nov-Dec 1999
Suggests ways in which colleges and universities can make alumni magazines more compelling, memorable, and effective by using strategies such as making a bold impression, printing articles that mirror readers' images of themselves, attempting to instill a personal component, innovating with a class notes section, and recreating campus experiences for alumni. (DB)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A