ERIC Number: EJ594851
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
School Public Relations: The Public Isn't Always Right.
Martinson, David L.
NASSP Bulletin, v83 n609 p103-09 Oct 1999
A genuine, ethical public-relations program must not center around capitulation in the face of criticism from particular persons or interest groups. Nor should it be directed at propagandizing or browbeating the public into submission. Instead, PR programs should strive to achieve mutual understanding via symmetric, two-way communication. (9 references) (MLH)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A