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ERIC Number: EJ593547
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1066-2243
Evaluating Domestic and International Web-Site Strategies.
Simeon, Roblyn
Internet Research, v9 n4 p297-308 1999
Presents the AIPD (attracting, informing, positioning, and delivering) approach to the evaluation of commercial Web sites that assess the strategic potential of Web sites, provides a framework for the development of competitive sites, and compares Web site strategies within and across national boundaries. Compares Internet strategies of Japanese and American banks. List of some banks evaluated in 1998 is appended. Contains 50 references. (Author/LRW)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Japan; United States