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ERIC Number: EJ592868
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0021-9436
Negative Messages as Strategic Communication: A Case Study of a New Zealand Company's Annual Executive Letter.
Crombie, Winifred; Samujh, Helen
Journal of Business Communication, v36 n3 p229-46 Jul 1999
Analyzes an annual executive letter written by the director of a small New Zealand business which focuses on problems. Shows how these problems serve three functions: to distract attention from more serious issues, to undermine the credibility of potential challengers, and to provide a context in which the writer can present himself and company directors positively as problem solvers. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Zealand