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ERIC Number: EJ592860
Record Type: Journal
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0021-9436
The Influence of Negative Newspaper Publicity on Corporate Image in the Netherlands.
Renkema, Jan; Hoeken, Hans
Journal of Business Communication, v35 n4 p521-35 Oct 1998
Contributes to scholarship on the effects of negative publicity. Notes that the Dutch equivalent of the District Attorney's Office actively spreads information about its suspicions of illegal behavior which are published by newspapers. Finds that corporate image was seriously damaged by negative publicity, and the more categorical the accusations were, the more damage there was. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Netherlands