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ERIC Number: EJ592396
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISSN: ISSN-1087-3244
A Quarter Century of TV Food Advertising Targeted at Children.
Gamble, Margaret; Cotugna, Nancy
American Journal of Health Behavior, v23 n4 p261-67 Jul-Aug 1999
Analyzed current trends in television advertising targeting children, comparing results to the historical perspective of the last quarter century. Researchers evaluated 16 hours of Saturday morning children's programming on four network channels for commercial content based on Food Guide Pyramid and USDA Child Nutrition criteria. Overall, nutritional quality of commercials remains poor, promoting a high-fat, low-fiber diet. (SM)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A