ERIC Number: EJ591923
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Applying Social Marketing to Interpretation.
Atkinson, Phoebe Bathgate; Mullins, Gary W.
Journal of Interpretation Research, v3 n1 p49-53 Win 1998
Unlike students in traditional classrooms, the interpretive visitor has voluntarily approached the site and is usually looking for interesting entertainment. Meeting the challenge of satisfying both the visitor and the sponsoring agency requires an understanding of the audience and its interests and motivations. A social-marketing approach to audience analysis is recommended to guide program planning. Contains 18 references. (SV)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A