ERIC Number: EJ591623
Record Type: CIJE
Publication Date: 1998
Reference Count: N/A
Multimedia in the Accounting Classroom: The Impacts of Faculty Rank and Teaching/Research Missions on Its Utilization.
Landry, Raymond, Jr.; Case, Thomas; Francisco, William
Journal of Education for MIS, v5 n1 p41-53 1998
Addresses the impacts of faculty rank and university mission (teaching vs. research) on self-reported use and intention-to-use multimedia instructional approaches in the classroom via responses to a survey of accounting educators. Findings suggest that university mission has a stronger influence than academic rank on faculty perceptions and utilization of multimedia. (Author/LRW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Journal availability: Office of Publications & Faculty Research Services, College of Business Administration, Georgia Southern University, Statesboro, GA 30460.