ERIC Number: EJ591051
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Managerial Media Selection and Information Evaluation from the Receiver's Perspective in Decision-Making Contexts.
Lee, Jaesub; Heath, Robert L.
Management Communication Quarterly, v13 n1 p76-99 Aug 1999
Focuses on the perspective of managers when they receive and/or seek information in the oil and gas industry. Finds that managers (1) prefer to receive trade, product, and service information through multiple media; (2) perceive information received via multiple media to be comprehensible, credible, and relevant to their tasks; but (3) use rich media to seek additional information. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A