ERIC Number: EJ590977
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Under Construction: A "PR" Department for Private Citizens.
Killoran, John B.
Business Communication Quarterly, v62 n2 p101-04 Jun 1999
Describes the author's ongoing research which surveys World Wide Web authors and analyzes their Web productions to explore the strategies and the rhetoric for a personal presence (that of ordinary citizens) on the Web. Finds that individuals on the Web often put on the appearances of organizational status. Calls this use of institutional discourses "synthetic institutionalization." (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A