ERIC Number: EJ590966
Record Type: Journal
Publication Date: 1999
Reference Count: N/A
Loud Tastes, Colored Fragrances, and Scented Sounds: How and When To Mix the Senses in Persuasive Communications.
Nelson, Michelle R.; Hitchon, Jacqueline C.
Journalism and Mass Communication Quarterly, v76 n2 p354-72 Sum 1999
Investigates whether the literal use of synesthetic advertising (associating sense A to sense B) inhibits undergraduate students' appreciation of synesthetic language and thus reduces its persuasive impact. Discusses findings with respect to the underlying processes by which synesthetic metaphors persuade and the implications for sensory-rich media. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A