ERIC Number: EJ590961
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
Effects of News Slant and Base Rate Information on Perceived Public Opinion.
Gunther, Albert C.; Christen, Cindy T.
Journalism and Mass Communication Quarterly, v76 n2 p277-92 Sum 1999
Indicates that college student subjects infer public opinion by relying on their own subjective assessments of media content coupled with their own presumptions about effects of such content on others. Supports this persuasive press inference, even when content included base-rate information contrary to "story slant." Indicates projection of personal opinion diminishes direct effects of slant for some stories. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A