ERIC Number: EJ590960
Record Type: CIJE
Publication Date: 1999
Reference Count: 0
The Influence of Layout on the Perceived Tone of News Articles.
Middlestadt, Susan E.; Barnhurst, Kevin G.
Journalism and Mass Communication Quarterly, v76 n2 p264-76 Sum 1999
Contributes to scholarship in journalism and design by examining whether readers (undergraduate freshmen) perceive the content of an article differently if it appears in a different layout. Finds that horizontal layouts related to measures of comfort and human interest, with horizontal layouts being rated more comforting, pleasant, light, and so forth. Notes that content interacted with form in complex ways. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A