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ERIC Number: EJ589863
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1066-2243
Going with the Flow: Web Sites and Customer Involvement.
Nel, Deon; van Niekerk, Raymond; Berthon, Jean-Paul; Davies, Tony
Internet Research, v9 n2 p109-16 1999
Investigates structures of commercial Web sites, and analyzes patterns that emerge, which may be of future use as guidelines to businesses intending to establish a Web presence. Discusses classifying Web sites, explains the theory of flow, and describes an experiment with college students who evaluated Web sites and measured flow. (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A