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Peer reviewed Peer reviewed
ERIC Number: EJ589861
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1066-2243
Corporate Web Sites in Traditional Print Advertisements.
Pardun, Carol J.; Lamb, Larry
Internet Research, v9 n2 p93-99 1999
Describes the Web presence in print advertisements to determine how marketers are creating bridges between traditional advertising and the Internet. Content analysis showed Web addresses in print ads; categories of advertisers most likely to link print ads with Web sites; and whether the Web site attempts to develop a database of potential customers. (Author/LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A