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ERIC Number: EJ589642
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0747-315X
The Name Game.
Cohen, Andrew
Athletic Business, v23 n7 p37-43 Jul 1999
Discusses why it is important to be cautious and do careful assessment before giving donors name recognition as a reward for their generosity. Examples of how some schools have handled naming-rights deals are highlighted. The problem arising when a donor's actions embarrass the school is addressed. (GR)
Publication Type: Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A