ERIC Number: EJ588685
Record Type: Journal
Publication Date: 1998
Reference Count: N/A
Secondary School Prospectuses and Educational Markets.
Hesketh, Anthony J.; Knight, Peter T.
Cambridge Journal of Education, v28 n1 p21-35 Mar 1998
Examines the 1996 prospectuses of secondary schools, whose 1991 prospectuses were reviewed in earlier research, in order to consider the ways in which schools present themselves in the educational market place. Shows that the business of marketing through prospectuses is taken seriously and can be modeled using game theories. (DSK)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: United Kingdom