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ERIC Number: EJ587560
Record Type: Journal
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-0021-9916
Party Identification and Negative Advertising in a U.S. Senate Election.
Lemert, James B.; Wanta, Wayne; Lee, Tien-Tsung
Journal of Communication, v49 n2 p123-34 Spr 1999
Examines turnout of registered voters in a special vote-by-mail U.S. Senate election in which the Democratic candidate (Ron Wyden) pledged to stop using attack ads, and the Republican candidate (Gordon Smith) did not. Finds that only Republicans' participation fell, while Republicans, Independents, and Democrats who felt Wyden had lived up to his pledge were more likely to vote for Wyden. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A